TOP MARKETING TIPS

Photography

One of the best marketing tips for selling a home is by providing photographs that are high in definition, crisp and well presented. It is important that your photographs stand out from the crowd and clearly show the very best features of your home. An out of focus, poorly cropped image will not offer the level of impact that you will require when selling your home.

360° Video Tours

A video presentation is by far the most up to date effective tool in real estate marketing. Buyers love videos, and for good reason. They can provide a more in depth feel for what the property is really like before a potential buyer even walks through the front door.

Property Description

Potential buyers will usually browse hundreds of properties online, so you really need to think about how you can make your property stand out from the crowd. It is extremely important to pen an interesting property description that focuses on the key selling points and advantageous aspects of the property. Make people fall in love with your property, ask yourself what you love most about your home as these will probably be your best-selling points. i.e. is your kitchen-diner great for entertaining dinner parties? What's the view like from your living room? These features are a sure way to draw people in and make them eager to find out more.

Escritura

Make sure you list the correct number of bedrooms that corresponds with your deeds.

Energy Performance Certificate

Spain recently introduced a new law (Real Decreto 235/2013) which obliges property owners to obtain an energy efficiency certificate before they can market, sell or rent their homes. This is in line with other European countries. Therefore, it is very important you remember to obtain this certificate before you begin your marketing campaign.

Exposure

Make sure your property gains maximum exposure by marketing it on as many Spanish and International property portals as you can.

Price

Check property prices in your area and set a realistic sales price. One of the main reasons for properties not selling is over pricing. By setting a realistic price this will give you the edge over other similar properties on the market and encourage potential buyers to view your property or seek more information.

Nice & Fresh

A major turn off for prospective buyers is bad smells. It is very important to make sure your property looks fresh and smells pleasant for your potential buyers. Fix any unwelcome smells at the source, clear drains, wash bins, open windows, air the kitchen from old cooking smells and spring clean your property to maximise its full potential.

Clutter

Potential buyers need to visualise your property as if they were living there themselves. This is often hard to do if rooms are untidy, heavily cluttered or busy, so make it easy for them to see the potential of your property and the available living space it has to offer.

Light

Bring as much natural light into your property as possible and ensure any dark interior areas are well-lit. Making the property feel light and airy helps rooms to feel much bigger than they are and generally makes the property more attractive. A neat trick is to add wall mirrors which helps to make rooms feel much bigger and lighter. This is something to consider, especially in smaller rooms or hallways. Where possible clean every window inside and out and ensure you replace any broken light bulbs before a viewing.

Clean & Fix

Complete all minor repairs to your property before you start any viewings. Holes in walls, broken or missing doorknobs, cracked tiles and torn shabby carpets are just a few of the things that may need a little attention before viewings and can help when selling your home. Many buyers want to move in without making any changes, so try and allow for this. In the kitchen and bathrooms clean any areas from limescale, repair tile grout, wax wooden floors, eradicate odours and hang up fresh smelling towels. This will make your home more appealing and allow viewers to imagine living there. The same rules apply for the exterior of the property so should your property have a garden try to make it as presentable as possible by carrying out some simple routine jobs like cutting back hedges, removing any weeds and cutting the lawn.

Dressing Your Property

Another very simple way to maximise your property potential is to dress it before an actual viewing. There is no requirement to make it look like a showroom as that often takes away special characters, however small things like properly dressing windows with blinds or curtains and making sure your bed sheets and covers are neat and tidy will make rooms look and feel much more appealing to potential buyers.